A mission-led model that serves both livelihoods and urban family needs

Pravikas is a not-for-profit enterprise that equips women and youth with job-ready skills for dignified livelihoods. We begin with professional nanny training because childcare is one of the most urgent and underserved needs in urban nuclear families. Over time, the model can expand into adjacent roles such as home managers and other structured family-support pathways.

01

Livelihood-first

Training is designed to improve employability, confidence, professional conduct, and income potential.

02

Childcare-specific

Pravikas is focused on childcare professionalism, not generic domestic work.

03

Trust-building

Families gain access to candidates who are better prepared for the realities of childcare roles.

Two different pain points. One broken market.

The childcare support market is large but deeply informal. That creates friction for both workers and families, and prevents the emergence of a trusted, quality-led ecosystem.

The worker side

  • Low bargaining power
  • Little formal training
  • Weak professional identity
  • Limited career progression

The family side

  • Trust deficit in hiring
  • No clear quality benchmark
  • High replacement cycles
  • Inconsistent childcare support